Make Be-Leaves had the wonderful opportunity to work with Premier Displays & Exhibits in creating a unique, large-scale custom tree for a special event at the Oculus World Trade Center station in Manhattan, NYC. The Oculus Station is a truly spectacular structure – described as “insane-looking”, this $4 billion train station was designed by renowned Spanish architect, Santiago Calatrava. From the exterior, it resembles a magnificent winged dove, and the interior includes a train station, plaza, and shopping mall – adjacent to the Ground Zero memorial and 9/11 museum.

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When Edible decided to debut their new “Donut” on National Donut Day, they knew they needed to do it in a way that would stand out. The whimsical “donut” tree: 18 ft. tall x 18 ft. full round canopy was designed for the launching of a new product – sliced apples with icing – for Edible Arrangements to celebrate National Donut Day on June 1st. Faux donuts were hung on the natural tree branches, and Edibles signage anchored into the top portion of the tree branching.

Due to the large height and canopy of the tree, extensive planning was required in the construction to facilitate partial disassembly of trunks for safe shipping & re-assembly at the site, which included a custom steel base structure to provide sufficient stability. Night installation was required due to the high traffic volume of pedestrians through the main lobby area of the building during the day.

It was great fun and rewarding to watch the flow of pedestrians walking by the tree – stop – and take a photo of the tree – or have someone take a photo of them standing in front of the tree.


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Call Susie 800 634-1402 at Make Be-Leaves